Redesigning or updating your existing website?
YOU WANT THEIR BUSINESS BUT DON’T HAVE THE RIGHT WORDS?
It’s like writing the perfect love letter. No one needs to know you hired your own “Cyrano de Bergerac”* to create the perfect content. I’m a coach, too, and I already have a heart for your clients. As your Content Coach, I will hide behind the scenes.
MOST CLIENTS WILL DECIDE IN 20 SECONDS
You want to “woo” your client into an ongoing relationship, but the average consumer doesn’t (think they) have the time to “engage” with you.** They are in “fast thinking” mode and want to be sold right away; that means a quick promise of happiness. Engagement, where they learn more about you and your services, comes later.
YOU MUST MAKE THE MOST OF THOSE 20 SECONDS
Do you know how they are feeling and what they want? Address it upfront. Empathize with them. Smile and tell them everything is going to be great. That’s what they want to hear for now. They don’t want to hear your life history just yet. In your secondary pages, when they move into “slow thinking,” you can continue to woo them into a “marriage.”
YOU MUST GET YOUR TIMING RIGHT
Some people are too fast-talking and rush the relationship, and others just keep talking and never make a move. There is an art to romancing your client and there is a rhythm to the right website layout, order, and wording. Not too little, not too much.
YOU MUST OFFER WHAT OTHERS DON’T
It may be your unique personality, style, method, or some personalized approach that others don’t have. Whatever your best assets are, show them off! But for now, give them just a whiff, a light touch, and a promise. After all . . . the best is yet to come.
HOW TO START
Do you already have your brand developed and website built? If so, let’s chat!
(If not, I can help you with those HERE.)
Send an email or schedule a FREE 15-minute consult: